aVinci Signs Agreement with Major Music Labels
Opening the Way for Legal Synchronization of Popular Music
aVinci Signs Agreement with Major Music Labels,
Opening the Way for Legal Synchronization of Popular Music
Draper, UT– January 31, 2008 - Sequoia Media Group, LC (Sequoia), developer
of the aVinci® Experience product line, today announced it has signed
agreements with the music industry’s top record labels and music publishers,
giving aVinci customers the ability to legally synchronize specifically licensed
titles of popular music to consumer created personal productions including
slideshows and full motion DVDs.
Agreements have been signed with Warner Music Group, Rhino Entertainment,
Sony BMG Music Entertainment, Walt Disney Records, EMI Music Entertainment
World and others. Sequoia is continually adding new licensed music to its library
and now has the industry’s largest library of pre-licensed popular and royalty-free
music soundtracks available for personal use.
“Music profoundly effects the emotion of a video production,� stated Chett
Paulsen, president and CEO at Sequoia. “aVinci customers now have a legal,
licensed alternative allowing them to include popular tunes, including many of
their favorite songs and artists with their priceless videos, DVDs, streaming files
and slideshow productions.�
Terry Dickson, VP of business development at Sequoia added, “Synchronization
and master rights are protected by law and there are stiff penalties for non-
compliance. Such rights typically require contracts with multiple owners, from
publishers, to artists. These rights differ from the mechanical rights with which
they are most commonly confused. Arguments such as ‘Fair Use Doctrine’ and ‘I
bought the CD, so I own the rights’ or ‘add the music yourself at home,’ are
incorrect and likely represent illegal use of copyrighted material.�
Because synchronization rights are difficult to obtain and often expensive, the
photo and video industry has largely ignored the requirements associated with
legal use of soundtracks and implicitly encourage the illegal synchronization of
licensed music. As Sequoia continues to provide groundbreaking relationships
with the owners of music rights, enforcement of copyright laws in the music
industry will likely increase.
Sequoia intends to launch a line of simple, styled photo slideshow DVD
productions set to popular music for as low as $14.99, available at photo retailers
nationwide. For only a few dollars more, customers can create themed movie
productions with their personal photos, complete with Hollywood special effects,
licensed media and professional artwork.
The aVinci Experience product line is the first to automate the creation of
professional-quality multi-media productions using patent-pending proprietary
technology allowing consumers to create beautiful keepsake productions in mere
minutes. For more information, visit www.avincimedia.com.
About Sequoia Media Group, LC
Sequoia Media Group, LC, based in Draper, Utah, is revolutionizing the way life events and memories are shared and preserved. Sequoia Media Group developed the aVinci Experience to simplify and automate the process of creating professional-quality multi-media productions using personal photos and videos. This technology delivers a complete, refined production – not a complicated software tool requiring time and training to execute. For more information, visit www.avincimedia.com.
Contact: Terry Dickson
801-984-2584
tdickson@avincimedia.com |
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