I Know What You Did Last Summer

aVinci's technology takes your vacation photographs and instantly weaves them together with cinematic effects to create a Hollywood-style photo movie production or a professionally designed photo book, without requiring you to spend hours online or to learn complicated software tools.

Draper, Utah, September 23, 2008 – With fall just a week away and the kids are finally back at school, families everywhere are faced with a perennial question: how to make sense of the hundreds of vacation photos they took over the summer?

“Vacations are a magical time, quite literally apart from the everyday,” says Chett B. Paulsen, President and CEO of aVinci􀀁 Media Corporation, a company based in Draper, Utah, that is revolutionizing the way life events and memories are shared and preserved. “We never tire of trying to capture the ephemeral magic of our holidays, whether that instinct reflects itself in purchasing souvenirs, taking photos, or putting together scrapbooks.”

This year, when people ask, “What did you do last summer?” instead of rifling through digital photos or flashing your Epcot T-shirt, imagine being able to share a Hollywood-worthy home movie replete with popular music, special effects, and the narrative pacing of a multiplex film. “People have grown so sophisticated about the visual and storytelling vocabulary of movies,” says Paulsen, “that still photos or slideshows just don’t cut it anymore when it comes to sharing vacation memories with family and friends.”

aVinci’s technology takes your vacation photographs and instantly weaves them together with cinematic effects to create a Hollywood-style photo movie production or a professionally designed photo book, without requiring you to spend hours online or to learn complicated software tools. Created to simplify and automate the process of transforming personal photos and videos into professional quality photo books and multimedia productions, the aVinci Experience delivers a complete, refined production as opposed to a complicated software tool requiring time and training to execute.

Rather than mere slideshows, aVinci’s vacation-themed photo movies follow the satisfying storytelling arc of beginning, middle, and end we’re familiar with from traditional films. Perfect for all types of travel or destination, with products ranging from $12.86-$39.99, a Hollywood-style production is within anyone’s budget. With aVinci’s vacation personal DVD movie kit, simply upload forty photos and let aVinci do the rest. “You don’t need to be Chevy Chase to star in a Family Vacation or Audrey Hepburn to appear in Roman Holiday,” says Paulsen. “Now families can re-experience the fun of being on holiday just by popping in a DVD.” For more information please visit www.avincimedia.com.

About aVinci® Media Corporation

Sharing life’s memories and experiences is one of life’s greatest joys. aVinci Media Corporation provides an engaging way for anyone to tell their “story” with personal digital expressions. aVinci Media Corporation is revolutionizing the way life events and memories are shared and preserved. The company developed the aVinci Experience to simplify and automate the process of creating professional-quality multi-media productions using personal photos and videos. For more information, visit www.avincimedia.com.

Safe Harbor Statement

This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forwardlooking statements. In particular, factors that could cause actual results to differ materially from those in forward looking statements include, our inability to obtain additional financing on acceptable terms, risk that our products and services will not gain widespread market acceptance; continued consumer adoption of digital technology, inability to compete with others who provide comparable products, the failure of our technology, inability to respond to consumer and technological demands, inability to replace significant customers; seasonal nature of our business and other risks detailed in our filings with the Securities and Exchange Commission. Forward looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements. When used in this document, the words “believe,” “expect,” “anticipate,” “estimate,” “project,” “plan,” “should,” “intend,” “may,” “will,” “would,” “potential,” and similar expressions may be used to identify forward-looking statements.

The Investor Relations Group
Erika Moran/Tom Caden
Public Relations
Steven Melfi/Lynn Granito
212-825-3210

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