ESPN Consumer Products Launches myESPN Highlights™
Star in Your Own SportsCenter Photo Highlight Reel Featuring Karl Ravech
NEW YORK--(BUSINESS WIRE)--ESPN Consumer Products announced the
launch of "myESPN Highlights," a "customizable" SportsCenter branded, digital
photo product that allows fans of all ages to showcase their favorite personal
sports photos in a "highlight reel" featuring ESPN's Karl Ravech. Produced in
conjunction with aVinci Media Corporation, a leader in easy-to-use personalized
photo products which helps consumers celebrate life's events, myESPN
Highlights is available at myESPNhighlights.com and Walmart photo center
kiosks and will soon be available through other leading retailers for $24.95 SRP.
Creating a myESPN Highlights DVD is simple — fans visit myESPNhighlights.com
or the photo department at the select retailers, upload their digital photos, choose
a sports theme, and personalize with their name and other information. The
completed custom DVD can be picked up at the store or is delivered directly to
the consumer.
"ESPN continues to develop products that allow consumers to interact with our
brand in an authentic and personal way," said Steve Cipolla, vice president and
general manager, ESPN Consumer Products. "SportsCenter is an essential
piece of sports culture and myESPN Highlights gives our fans the chance to
become a part of the action."
The myESPN Highlights suite of products includes DVDs, photo books and
posters. Boxed versions of the products will be broadly available at retail by Fall
2009.
"We've all dreamed of playing in the big leagues or being featured on ESPN
SportsCenter. Through our collaboration with ESPN we can live the dream!"
noted Chett Paulsen, CEO aVinci Media Corporation. "Our proprietary
technology replicates the SportsCenter experience for fans in an emotional and
exciting way."
In celebration of the launch of myESPN Highlights, for a limited time only, fans
who order their customized DVD at myESPNHighlights.com will receive a free
personalized 8.5"x11" poster.
A sample reel of myESPN Highlights is available on YouTube:
http://www.youtube.com/watch?v=-b0IR2E0MIQ
About ESPN Consumer Products
ESPN Consumer Products serve the fan and reflect the assets and equity of
ESPN. ESPN Consumer Products oversees the development of product lines
under the ESPN, X Games and BASS brands. The X Games Consumer
Products is a full line of action sports-themed products designed for the action
sports fan and enthusiast, product lines include lifestyle apparel, sporting goods
and protective gear.
About aVinci® Media Corporation
Each year, more than 300 billion images are captured with digital cameras and
phones. Less than 10% of those images are monetized through prints and
personalized photo products. aVinci Media Corporation (AVMC.OB) helps
consumers relive and celebrate life's events via digital image lifestyle products
that include personal movies, photo books, personalized posters, DVD archives
and other innovative products. aVinci products are available through industry
leading retailers and partners such as Walgreens, Walmart, Costco.com, Meijer,
HP, and Fujicolor. For more information, visit http://www.avincimedia.com.
Contacts
ESPN
Ellie Seifert, 212-515-1108
ellie.seifert@espn.com
or
aVinci Media
Terry Dickson, 801-984-2604
tdickson@avincimedia.com
or
CarryOn Communication for ESPN
Vicky Lewko, 212-689-1176
vickyl@carryonpr.com
|
|
 Download
Print Version
|
